Ella Riley-Adams is a freelance writer and social media strategist.
L’Oréal recognized the potential for informative content that does more than parade or push a product.
Agencies and tech start-ups live together tenuously. Start-ups disrupt the ad industry, creating technologies that allow brands to bypass agencies. Agencies fetishize start-ups, constantly running to keep pace with lithe, innovative newcomers.
Stephanie Land has written best-selling books on marriage therapy, entrepreneurship, and social media, but you won’t find her signing copies at Barnes and Noble, nor will you see her name emblazoned on the cover of each book.
On Wednesday night, MRY’s flatiron office hosted a woman in crab pincers, a man in a Chewbacca mask, a Play-Doh Miley Cyrus, and a parkour stuntman.
For an experience to border on the religious, it takes something more to ensure that customers and fans will feel like they’re part of something bigger. For SoulCycle, that’s storytelling.
For entertainment marketers (and beyond), is developing in-character Twitter accounts a worthwhile marketing pursuit or a corny gimmick?
It isn’t easy to found a fresh start-up that successfully gets people excited about a new cause or revolutionary idea. But it’s even harder to resuscitate a ghostly brand and drag it out of obsolescence
The #MadeinNY list steadily grows, and companies are hiring. Internet Week New York aims to celebrate progress, examine problems, and present new possibilities when innovative technology meets established industry in this city.
Three Paris bars are changing the city’s scene by serving high-end cocktails, giving people a good time, and welcoming online interaction.
Betaworks' revamped app Tapestry helps turn brand messages into compelling little mobile stories.
In the words of Susan Sobbett, president of American Express OPEN: “You don’t think of large companies as being real innovators.”