L’Oréal recognized the potential for informative content that does more than parade or push a product.
Agencies and tech start-ups live together tenuously. Start-ups disrupt the ad industry, creating technologies that allow brands to bypass agencies. Agencies fetishize start-ups, constantly running to keep pace with lithe, innovative newcomers.
Stephanie Land has written best-selling books on marriage therapy, entrepreneurship, and social media, but you won’t find her signing copies at Barnes and Noble, nor will you see her name emblazoned on the cover of each book.
For entertainment marketers (and beyond), is developing in-character Twitter accounts a worthwhile marketing pursuit or a corny gimmick?
The #MadeinNY list steadily grows, and companies are hiring. Internet Week New York aims to celebrate progress, examine problems, and present new possibilities when innovative technology meets established industry in this city.
Three Paris bars are changing the city’s scene by serving high-end cocktails, giving people a good time, and welcoming online interaction.
Betaworks' revamped app Tapestry helps turn brand messages into compelling little mobile stories.
In the words of Susan Sobbett, president of American Express OPEN: “You don’t think of large companies as being real innovators.”